Product Release Checklist

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1. Assembling Committee:

• Assembling the team (committee) is necessary to coordinate and manage the effort, as product release is a complex practice that needs a bunch of different controls;
• Appoint the sponsor (the project owner);
• Appoint the team leader (the Project Team coordinator);
• Involve responsible representatives from all major departments and business disciplines (usually the departmental heads);
• Discuss your new product’s early in-market plan with them to obtain commitment;
• Delegate responsibilities to the team members and make sure they accept;

2. Finalizing the Product prior to Release:

• Make sure that the final all-round testing cycle and quality approval have been carried out and properly documented to make sure that the product meets its announced technical requirements and features;
• Make sure that all major problems or imperfections in design are rectified, so the product will be released in a fully useable state without any trade-offs;
• Make sure that the first batch of new products entering the market is free of production-related defects;
• Make sure that the production process has been proved as debugged and typically errorless;
• Make sure that the quality improvement procedures are in place;
• If any design-related problems are detected yet, then define ways to delay the release or some other solutions to rectify the situation (for example, immediate release of the follow-up patches in the software development industry);

3. Finalizing the Plan:

• Make sure you have a profound Marketing Strategy to cover the following purposes:
  • Capture attention of the target audience at the new product;
  • Widely introduce and correctly explain features of the new Product or service;
  • Position your Product as a positively different one from your competitors;
  • Prepare potential to exploit the theme during the development of the Product’s lifecycle;
• Establish the Promotional Strategy engaging some of the following things:
  • Coupons, Discounts and Premiums (promotional presents);
  • Public Demonstrations at Trade Shows and Workshops;
  • Telemarketing and Networking;
  • Conferences, Electronic Media and Web-sites (including social networks);
  • Newsletters and Community engagements;
• Consider all internal & external time-affecting factors to finalize the schedule in order to match the best time for new release;
• Make sure that the roadmap has been fully finalized to involve all company’s functional departments:
  • Particular departments have been introduced to their tasks;
  • They have all necessary supplies to work at their objectives;
  • They are fully committed to the mission and aims of release;
  • Every department is fully aware of the schedule;
  • Every department has a special baseline and instructions regulating their activities;
• Create success indicators to be monitored in order of forestalling any troubles;

4. Allocating Tasks:

• Engineering, Manufacturing, Quality Assurance :
  • Technical staff should handle all incoming issues related to the new Product’s troubles;
  • They should keep researching on ways for the new Product further improvement;
  • They should create and maintain new Product’s design documentation;
  • They are responsible for maintaining new Product’s quality and usability;
  • They are responsible for availability and appropriateness of the new Product’s user-oriented documentation;
• Marketing and Sales:
  • They are responsible for the Product’s pricing;
  • They are responsible for design and effectiveness of new Product’s packaging;
  • They are responsible for effectiveness of advertising content and policy;
  • They establish and maintain contracts with media ...

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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