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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
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Route-to-Market Checklist


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Route-to-Market Checklist Route-to-Market is a strategy that determines which distribution channels to use in delivering a product to target customers. Such a strategy is used any time when a company wants to reach some business objectives or accelerate growth in a given market. Read this Route-to-Market Checklist to learn more.

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Learn Customer Behaviors.

  • Identify who your target customers are
  • Analyze their needs and determine whether they wish to purchase your product/service
  • Find out where and how they purchase
  • Analyze their behaviors to understand how they decide to make purchase
  • Identify the customers’ value proposition and understand why they are ready to pay for your product/service

Select Distribution Channels.

  • Industry distributors, which operate at regional, national or international territory level
  • Wholesale house, which can arrange large-scale sales of your product/service
  • Value-added resellers, which can suit individual needs of your customers through assembling, modifying and repackaging your product
  • Direct selling, which can ensure purchases through face-to-face presentations and demonstrations
  • Distance selling, which allows you to sell to customers remotely (e.g. through telesales or direct mail)
  • E-commerce, which lets use websites to support online shopping
  • Combination of channels, which will give flexibility in your sales process

Analyze Current Situation.

  • Determine key opportunities of your go-to-market effort
  • Figure out if those opportunities can potentially meet your business needs
  • Know your product and its comparative advantages and differences over the competition
  • Have insight into the current position of your company in the target market
  • Understand all available sales and distribution channels in your market
  • Explore all segments of the market to determine if there is a potential for your company to win more customers
  • Know the advantages/differences of your company’s brands in regard to every market segment
  • Perceive future trends of the market (customers, segments, channels, etc.)

Develop a Strategy.

  • Define profitable growth of your business by market segment, brand, customer and distribution channel
  • Assess and prioritize specific strategic goals that must be met by sales
  • Identify key enablers that ensure smooth development of your marketing infrastructure
  • Define and prioritize sales resources required to deliver your product/service to the target audience
  • Be sure you have highly professional sales staff that will care for and look after your brand
  • Provide a clear marketing strategy......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

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