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Sales Improvement Plan Checklist

 

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Sales Improvement Plan Checklist Sales activity plays a central role in business growth and development. Company with growing sales is likely to earn higher profits and gain more competitive advantages. This Sales Improvement Plan Checklist describes how you can plan for sales improvement in your business organization.


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Revenue Growth.

  • Align the sales process with your company’s vision, values, objectives and needs
  • Keep sales staff focused on a continuous improvement process
  • Be sure the sales process is based upon the needs of your clients and competitiveness
  • Clearly define expectations, objectives and steps for the process
  • Be sure your sales employees drive accountability for higher revenues
  • Improve teamwork and group dynamics
  • Have a strategy for growing current sales and market share
  • Use metrics and benchmarks to measure sales results and analyze revenue dynamics

Marketing Strategy Management.

  • Conduct market analysis to identify opportunities for sales development
  • Create a marketing improvement plan that focuses on exploiting discovered opportunities
  • Review customer profiles and analyze customer needs
  • Conduct sales margin analysis to see if your company sets acceptable sales margins
  • Check if your current marketing channels are effective
  • Have positioning and branding strategies ready for implementation
  • Run a competitor analysis to see if your firm benefits from its competitive edge
  • Review and revise marketing goals
  • Be sure your customer communication and contact strategy is valid and current
  • Develop an improvement plan for sales planning, forecasting and budgeting
  • Improve prospecting and customer involvement activities
  • Implement weekly and monthly sales reviews to compare results versus expectations

3. Sales Force Productivity Improvement.

  • Analyze and map out current results achieved by your salespeople
  • Evaluate sales channels for effectiveness and identify areas for improvement
  • Analyze improvement strategies for staff training and development
  • Provide in-field coaching and mentoring
  • Organize meetings with potential customers
  • Establish sales force activity monitoring and benchmarking
  • Analyze your compensation plan and check if your company provides....

 



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